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THE  Blog


Romi Neustadt How to do the Work

I just got back from 11 days on the East Coast for business, celebrating team members’ successes, doing trainings and speaking. Lots of fun, lots of work, too little sleep and three and four time zones away from home. By the time I collapsed into seat 3D on the trek home, I was Tired, with a capital T.

I could’ve put on a headset and caught up on movies, and I must admit that sounded pretty damn fabulous. But instead I pulled out my laptop and dug into the list of things I needed to do. Is it because I’m a workaholic? Nope. It’s because I had work to do that was important to me. And I knew if I didn’t do it on the flight, I wouldn’t be able to get to my other Priorities when I got home: being present for my family and taking care of my health.

Getting my shizz done when I need to do it, even when I feel like doing something else, is precisely how I’ve been able to reach my audacious goals without feeling like I’m short-changing other important parts of my life. Did I watch TV while I was building my business? No, because I knew that my time had to be spent on things that would get me closer to achieving my Goals. Being an expert on Game of Thrones or Homeland wasn’t one of my Goals.

Did I read fiction? No, because one of my Goals was filling my head daily with personal development and stories of resilient, triumphant people who overcame challenges. Did I put off doing the hardest part of my business—which is reaching out and talking to people about starting a business like mine—and choose the easier tasks of coaching my team? No, because I’ve always had big growth Goals, which I know will only happen if I keep personally adding to my team so the rest of the people I lead see what they’re supposed to do.

The key for me has always been knowing what my Goals are and WHY I’m working toward them. If you find yourself procrastinating the hard work and choosing the easy option, you’ve got to explore your Goal and if it’s what you really want. Because if you don’t really want it, you won’t do the work to get there. You’ll choose easy over hard all the time.

Talk to me in the comments about one thing that you’re finding really hard to motivate yourself to do, and the Goal it serves. Then answer the question, “How badly do I want it?” I want to help you get really clear on what you want and WHY you want it.


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